Ismael Rivela Jelliti

Designer and creative director based in Madrid. Most of my work sits at concept and art direction. I build a brand's visual language and decide what form it takes. That can be motion, 3D, a digital piece, or a small tool when the process needs one. I use AI-assisted development when prototypes or production need to move quickly.

Recent experience

Concept Creative and Designer

2025 - present

Bnomio Studio, collaborator

Concept and art direction for brand projects developed with the studio. Strategy, naming, identity systems, typography, content and digital work, mainly in fashion, lifestyle and culture.

Freelance designer

2024 - present

Independent, remote

On-demand work for studios and direct clients. Identity, art direction and creative production depending on what each brief needs.

Digital Artworker

2023 - present

WPP Production, Madrid

Brand adaptation, retouching, digital asset delivery and team management for global campaigns. Clients include Movistar, LaLiga and Iberdrola.

Focus

  • Concept direction
  • Brand identity
  • Creative direction
  • Art direction
  • Digital experiences
  • Design tools
  • Creative tooling
Ismael Rivela de niño