BrandingBranding

Copydad

YearAño 2026
RoleRol Concept & Content BrandingConcepto & Content Branding
ClientCliente Max García Rico
SectorSector Mod. Cloth Brand — NY / Madrid
In collaboration with bnomio.studio
Concept

One word: steal. Copydad is a brand of unique pieces taken from your dad's wardrobe, between New York and Madrid. I developed the concept with Max — a system that connects fathers and sons through an emotional 'transaction': raiding dad's closet. The real value isn't in the garment, it's in the bond of being asked 'where did you get that?' and answering 'I stole it from my dad.'

Una palabra: robar. Copydad es una marca de piezas únicas sacadas del armario de tu padre, entre Nueva York y Madrid. Desarrollé el concepto junto a Max — un sistema que conecta padres e hijos a través de una "transacción" emocional: asaltar el armario de papá. El valor real no está en la prenda, está en el lazo de que te pregunten "¿de dónde has sacado eso?" y responder "se lo he robado a mi padre".

Logo construction Inkbleed version

Parent Wardrobe
Stealing Company

Lil Thief isotype
Stickers Touchpoints
Charcoal #2A2A2A
White #FFFFFF
Copydad clothing concept
Copydad shirts