Concept Brand — Case StudyConcept Brand — Case Study

VAMPS

YearAño 2026
RoleRol Creative DirectorDirector Creativo
DisciplinesDisciplinas Branding, Web, Editorial, ProductBranding, Web, Editorial, Producto
Concept

I don't quite remember when VAMPS started. One day I thought it'd be fun to riff on Vans, turning 'Vans of the world' into 'Vamps of the world', and from there it's been with me — on and off but constant. At first it was vampire doodles, 'vampirifications' of characters I like. The Vamps aren't about sucking blood or sleeping in coffins — they're cheeky characters, the development of a laid-back, affable, barely controllable personality.

No recuerdo bien cuándo empezó todo esto de VAMPS. Un día me hizo gracia hacer un guiño a Vans, convertir “Vans of the world” en “Vamps of the world”, y desde ahí me ha acompañado de forma intermitente pero constante. Al principio eran garabatos de vampiros, “vampirificaciones” de personajes que me gustan. Los Vamps no van de chupar sangre ni de dormir en tumbas — son personajes pillos, el desarrollo de un carácter desenfadado, afable y difícilmente controlable.

VAMPS logo construction 1 VAMPS logo construction 2
VAMPS logo clear spaces and security
VAMPS logo blurry pixel
VAMPS isologo sobre rojo
VAMPS isotype designs — lil vamps
VAMPS isotype close-up

Vamps of
the world

Black #0A0A0A
Red #C22424
White #FFFFFF
VAMPS color guidelines
VAMPS tipografía — Helvetica base Helvética Bold / Main Typography
VAMPS tipografía — Luke Variable Luke Variable / Secondary Use Typography
VAMPS details and close-ups
VAMPS gothic typography full width
VAMPS School Day — Vamp attending school
VAMPS heart edit full width
VAMPS editorial pattern